We (the Balbix-ers) are good people (and apparently, immodest □) who just intuitively write heartfelt stuff.You, the infosec people, are a vibrant, quirky, EXTREMELY smart, and outspoken group of people who love humor (and detest fluff, jargon, and people whose go to password is Password123).Having been cybersecurity veterans ourselves, we know our audience, i.e., we know how you feel.If you follow us on LinkedIn, you already know this. Plus, if you’re in the business of cybersecurity, excessive fear mongering is just plain irritating, right?Īt Balbix, we made a conscious decision to approach security with empathy and humor. While a healthy dose of fear is not bad, it can have the effect of desensitizing us to these doomsday headlines. Fear tactics and sensationalized headlines try to grab your attention to make you sit up and take notice. Ruchika Mishra 4 min read Security PostureĬybersecurity marketing has plenty of doom and gloom scenarios.
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